How an overwhelmed school founder got 50 ready-to-film video ideas
A new micro-school founder went from overwhelmed to a ready-to-film plan in two days.
Fifty video ideas built for her audience, with the highest-impact ones ranked first.
Her goal wasn’t video ideas. It was relief. She’d just opened her micro-school and was carrying the curriculum, the kids, and the nagging pressure that she also had to be making content. It was too much.
My first instinct was to automate part of it, but the tool’s terms of service didn’t allow the use I had in mind. So I changed direction. I also stopped assuming and simply asked her what would help most. She pointed to TikTok. I said give me two days.
I researched her specific audience and her school’s topics, then delivered a document with 50 video ideas built for her, plus a prioritized set of the highest-impact ones so she’d know exactly where to start. She went from drowning to holding a plan she could actually run, and told me it felt official and professional. That shift, from overwhelmed to in control, is the story.
She’d just opened a micro-school and was carrying the curriculum, the students, and the pressure to make marketing videos too.
I researched her audience and delivered a strategy document in two days: 50 video ideas for her, with the highest-impact ones prioritized.
She went from overwhelmed to a plan she could run. Her reaction: “Oh my God, this is so official, so professional.”
Thirty minutes, just to talk about your business. You don’t have to have it figured out first.
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